DUIVEN, THE NETHERLANDS — The influence of more knowledgeable and informed shoppers is one of 10 trends Innova Market Insights has identified that will impact the food and beverage market in 2013 and beyond.

The Company plans to use the proceeds from this financing to expand research and development operations as well as for general corporate purposes. The offering is expected to close by November 1, 2012, subject to customary closing conditions.

Accompanying the launch of the POWERSoft Cake range is another strong development within instant cake emulsifiers – DuPont GRINDSTED CAKE 100 provides manufacturers with a convenient option for reducing the formulation costs of a wide range of superb cakes.

What we’ve noticed in the beverage formulation market is that companies need to hit on three steadfast qualities in order for their product to have success in the mainstream world. Convenience—the single-serve/ready-to-drink categories are growing quickly; appealing taste and aesthetics of the actual liquid product; a strongly identified cost/benefit value derived from thirst, health, energy, etc. These qualities seem very simple, but most things of great success follow a simple formula.